We know BottleRock is all about music, food, wine, and fun. But did you know that BottleRock is also about sustainability?
This year, BottleRock is taking even more steps to integrate sustainability into event operations, while at the same time creating the incredible festival guest experiences that we have come to expect.
Sustainable Napa County worked with Latitude 38, the producers of BottleRock, along with Napa Recycling & Waste Services and the Napa Valley Expo, on a plan to ensure that sustainability efforts are happening both front and center and behind the scenes.
The first focus area is waste diversion, recycling, and composting. The sustainability team developed guidelines for all food and beverage vendors to make sure that every item possible used for eating and drinking would be reusable, recyclable, or compostable. Part of the plan also includes having the right number of receptacles – and helpful signage – in the right places to make it easy to dispose of items and keep the Expo grounds looking great throughout the event.
The second is a transportation plan to help decrease traffic, increase convenience, and lower the carbon footprint. BottleRock is providing ticketed daily bus service between the festival and select cities in the Bay Area, as well as Santa Rosa and Sacramento and is also promoting carpooling, cycling, and walking as a means of getting to and fro.
Last, sharing information about sustainability efforts is a key element in the success of the plan. Viewing festival attendees, vendors, and sponsors as partners in the effort makes it everyone’s business to go green and puts achieving goals well within reach. To that we say, rock on!
This year’s star-studded festival happens May 29-31 at the Napa Valley Expo. For more information visit BottleRockNapaValley.com.